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Variable Weighting and Selection Approaches for Market Segmentation : A Comparison

Title data

Rumstadt, Susanne ; Baier, Daniel:
Variable Weighting and Selection Approaches for Market Segmentation : A Comparison.
2012
Event: 36th Annual Conference of the German Classification Society (GfKl 2012) , 01.-03. Aug. 2012 , Hildesheim.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Feb 2015 10:48
Last Modified: 29 May 2018 02:48
URI: https://eref.uni-bayreuth.de/id/eprint/6940