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A África enquanto Construção Discursiva e Midiática : a Propaganda Colonial e a “Invenção” do “Outro”

Title data

Do Nascimento, Jonas Alexandre:
A África enquanto Construção Discursiva e Midiática : a Propaganda Colonial e a “Invenção” do “Outro”.
In: Grau Zero : Revista de Crítica Cultural. Vol. 5 (2017) Issue 2 . - pp. 17-50.
ISSN 2318-7085

Official URL: Volltext

Abstract in another language

Por que as imagens que temos de África e dos africanos são tão depreciativas e deformadas? Por qual razão a África ocupa um lugar tão desprivilegiado em nossas imagens e imaginações? Partindo destas questões iniciais, esse breve artigo busca entender como se deu o processo de construção discursiva e midiática da alteridade africana, ou de sua “invenção”, a partir de múltiplos discursos — científico, religioso, político, literário, cinematográfico, etc. Tais discursos basearam-se, e baseiam-se, frequentemente, num “regime de autoridade” decorrente de relações desiguais de poder e conhecimento entre o Ocidente e o mundo não-ocidental. O distanciamento “antropológico” e “biológico” dos africanos, como “outros”, parece perpetuar-se. Busca-se aqui, portanto, suscitar uma discussão concisa que possibilite, no entanto, compreender e questionar a condição de marginalidade que a África — e tudo que lhe diz respeito — ocupa em nosso pensamento e imaginário ocidental.

Abstract in another language

Why the images we have of Africa and Africans are so derogatory and distorted? For what reason Africa occupies as unprivileged place in our images and imaginations? Starting from these initial questions, this short article seeks to understand how was the discursive and media building process of the African otherness, or its “invention” from multiple discourses — scientific, religious, political, literary, film etc. Such speeches were based, and are based, often in a “power system” due to unequal power relations and understanding between the West and nonWestern world. Distancing “anthropological” and “biological” of Africans, as “other” seems to perpetuate itself. Search is here, so raise a concise discussion that allows, however, understand and question the condition of marginality that Africa — and all that concerns him — occupies in our thinking and Western imagination.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: África; Propaganda Colonial; Discurso; Cinema
Institutions of the University: Faculties > Faculty of Languages and Literature > Chair Romance Languages and Comparative Literature > Chair Romance Languages and Comparative Literature - Univ.-Prof. Dr. Ute Fendler
Research Institutions > Research Centres > Institute of African Studies - IAS > Bayreuth Academy of Advanced African Studies - BAAAS
Faculties
Faculties > Faculty of Languages and Literature
Faculties > Faculty of Languages and Literature > Chair Romance Languages and Comparative Literature
Research Institutions
Research Institutions > Research Centres
Research Institutions > Research Centres > Institute of African Studies - IAS
Research Institutions > Research Units > Bayreuth Academy of Advanced African Studies
Research Institutions > Research Units
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 300 Social sciences, sociology and anthropology
900 History and geography > 960 History of Africa
Date Deposited: 11 May 2022 11:02
Last Modified: 22 Nov 2022 12:25
URI: https://eref.uni-bayreuth.de/id/eprint/69586