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Multimedia Stimulus Presentation Methods for Conjoint Studies in Marketing Research

Title data

Brusch, Michael ; Baier, Daniel:
Multimedia Stimulus Presentation Methods for Conjoint Studies in Marketing Research.
2002
Event: 26th Annual Conference of the German Classification Society (GfKl 2002) , 22.-24.07.2002 , Mannheim.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre XIV - Marketing und Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Feb 2015 08:35
Last Modified: 19 Feb 2015 08:35
URI: https://eref.uni-bayreuth.de/id/eprint/7069