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A Digital Push with Real Impact : Mapping Effective Digital Nudging Elements to Contexts to Promote Environmentally Sustainable Behavior

Title data

Berger, Michelle ; Lange, Theresa ; Stahl, Bastian:
A Digital Push with Real Impact : Mapping Effective Digital Nudging Elements to Contexts to Promote Environmentally Sustainable Behavior.
In: Journal of Cleaner Production. (2022) . - No. 134716.
ISSN 0959-6526
DOI: https://doi.org/10.1016/j.jclepro.2022.134716

Project information

Project title:
Project's official titleProject's id
Projektgruppe WI Digital LifeNo information
Projektgruppe WI Customer Relationship ManagementNo information

Abstract in another language

The ongoing environmental deterioration is mainly human-induced. In various daily
contexts, individuals can make small choices in favor of environmentally sustainable
behavior to counteract this effect. With ever-increasing digitalization, these decisions
are shifted toward a digital world. Digital nudging presents a promising approach to
foster environmentally sustainable behavior without restricting the freedom of choice.
However, research on digital nudging appears to be highly fragmented, leaving
information systems designers without guidance on which nudging elements to choose
in a specific context. By conducting a structured literature review followed by a
framework development, this paper provides an information systems design
perspective that matches digital nudging elements on context decision types and
indicates the effectiveness of their combination. Thus, the provided framework is of
practical use for designing effective digital nudging elements. Moreover, it contributes
to research by identifying meta-inferences of the current status quo and offering
impulses for future research.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Digital Nudging; environmental sustainability; structured literature review; Green IS; Consumer behavior
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 31 Oct 2022 12:43
Last Modified: 31 Oct 2022 12:43
URI: https://eref.uni-bayreuth.de/id/eprint/72564