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Exploring Subscription Renewal Intention of Operational Cloud Enterprise Systems : A Stakeholder Perspective

Title data

Walther, Sebastian ; Sarker, Saonee ; Sedera, Darshana ; Otto, Boris ; Wunderlich, Philipp:
Exploring Subscription Renewal Intention of Operational Cloud Enterprise Systems : A Stakeholder Perspective.
In: AMCIS 2013 proceedings : 19th Americas Conference on Information Systems. - s.l. : Association for Information Systems , 2013

Official URL: Volltext

Abstract in another language

Retaining customers is a relevant topic throughout all service industries. However, only limited attention has been directed towards studying the antecedents of subscription renewal in the context of operational cloud enterprise systems. Cloud services have historically been offered as subscription-based services with the (theoretical) possibility of seamless service cancellation, in contrast to classical IT-Outsourcing contracts or license-based software installations of on-premise enterprise systems. In this work, we investigate the central concept of subscription renewal by focusing on different facets of IS success and their relevance for distinct employee cohorts. Analyzing inter-cohort differences has strong practical implications, as it helps IT vendors to focus on specific IT-related factors when trying to retain customers. Therefore an empirical study was undertaken. The hypotheses were developed on an individual level and tested using survey responses of IT decision makers within companies that adopted cloud enterprise systems. Gathered data was then analyzed using PLS. The results show that subscription renewal intention of the strategic cohort is mainly based on perceived system quality, whereas information quality explains most of the variance of subscription renewal in the management cohort. Beneath the cloud enterprise systems specific contributions, the work adds to the theoretical body of research related to IS success and IS continuation, as well as stakeholder perspectives.

Further data

Item Type: Article in a book
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII > Chair Business Administration VII - Univ.-Prof. Dr. Torsten Eymann
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works
000 Computer Science, information, general works > 000 Generalities, Science
300 Social sciences > 330 Economics
Date Deposited: 13 Aug 2014 09:54
Last Modified: 14 Aug 2014 07:02
URI: https://eref.uni-bayreuth.de/id/eprint/917