at Google ScholarTitle data
Held, Johanna ; Germelmann, Claas Christian:
Digesting food information : a focus group-based typology on the ways in which consumers process food information.
In: Hunter, Gary ; Steenburgh, Tom
(ed.):
AMA Winter Educators' Conference Proceedings 2014 : Engaging customers. -
Chicago
: American Marketing Association
,
2014
. - C-11
. - (AMA Educators Proceedings
; 25
)
ISBN 978-1-63266-588-1
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 07 Apr 2016 13:09 |
| Last Modified: | 13 Jan 2023 08:56 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/11527 |