at Google ScholarTitle data
Germelmann, Claas Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu ; Hüttel, Björn:
Perceived Thematic Congruence between the Ad, Medium, and Program? First Insights from a Qualitative Study.
2014
Event: 43th European Marketing Academy Conference (EMAC)
, 03.-06. Juni 2014
, Valencia, Spanien.
(Conference item: Conference
,
Poster
)
Further data
| Item Type: | Conference item (Poster) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 07 Apr 2016 13:06 |
| Last Modified: | 10 Nov 2016 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/11530 |