Intercultural Interaction as a Prerequisite for the Sucess of International Universities : how to Make it Work, and for Whom it Works

Title data

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
Intercultural Interaction as a Prerequisite for the Sucess of International Universities : how to Make it Work, and for Whom it Works.
2008
Event: 37th European Marketing Academy Conference (EMAC), University of Brighton , 27.-30. Mai 2008 , Brighton, Großbritannien.
(Conference item: Conference , Other Presentation type)