Intercultural Interaction as a Prerequisite for the Sucess of International Universities : how to Make it Work, and for Whom it Works

Titelangaben

Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
Intercultural Interaction as a Prerequisite for the Sucess of International Universities : how to Make it Work, and for Whom it Works.
2008
Veranstaltung: 37th European Marketing Academy Conference (EMAC), University of Brighton , 27.-30. Mai 2008 , Brighton, Großbritannien.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Sonstige Präsentationstyp)