at Google ScholarTitle data
Germelmann, Claas Christian ; Gröppel-Klein, Andrea:
Forciert Forced exposure Fehler bei der Datenbehebung? Zur Problematik des forcierten Werbekontakts in der experimentellen Werbewirkungsforschung.
In: Die Betriebswirtschaft.
Vol. 69
(2009)
Issue 2
.
- pp. 231-253.
ISSN 0342-7064
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 07 Apr 2016 12:18 |
| Last Modified: | 15 Dec 2023 08:25 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/11543 |