at Google ScholarTitle data
Schreiber, Stefanie ; Rese, Alexandra ; Baier, Daniel:
Exploring Augmented Reality Applications in Mobile Retailing : The Influence of Technology Advancements on Consumer Acceptance.
2015
Event: 22nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2015)
, 27.-30.07.2015
, Montreal, Canada.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 05 May 2015 06:13 |
| Last Modified: | 05 May 2015 06:13 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/11840 |