at Google ScholarTitle data
Sänn, Alexander ; Baier, Daniel:
Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis.
In:
The R&D Management Conference 2012 May 23-25, 2012, Grenoble – France, Creating & Capturing Value through R&D Management and Innovation, book of abstracts. -
Grenoble
,
2012
ISBN 978-0-9559367-4-6
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 15 May 2015 08:45 |
| Last Modified: | 15 May 2015 08:45 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/13484 |