at Google ScholarTitle data
Kaiser, Florian G. ; Hübner, Gundula ; Bogner, Franz X.:
Contrasting the Theory of Planned Behavior with the Value-Belief-Norm Model in Explaining Conservation Behavior.
In: Journal of Applied Social Psychology.
Vol. 35
(2005)
Issue 10
.
- pp. 2150-2170.
ISSN 1559-1816
DOI: https://doi.org/10.1111/j.1559-1816.2005.tb02213.x
Abstract in another language
This paper, we compare the value-belief-norm (VBN) model and the theory of planned behavior (TPB) empirically in their capability to explain conservation behavior. Based on survey data, we aim at providing further evidence for a striking attitude-behavior relation, when research is based on highly aggregated, compound measures. The participants represent a convenience sample of 468 students from a German pedagogical university. Structural equation analyses reveal both models to fit the data acceptably well. Evidence shows for both theories a remarkable explanatory power: TPB's intention accounts for 95% of general conservation behavior, VBN's personal norms for 64%. From an empirical point of view, we must, however, conclude that the VBN theory is not well specified. TPB identifies the relations among its concepts more properly--and more sufficiently in respect to proportions of explained variances--than its counterpart.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Additional notes: | BAYCEER26819 |
| Institutions of the University: | Faculties > Faculty of Biology, Chemistry and Earth Sciences > Department of Biology > Chair Didactics of Biology Faculties > Faculty of Biology, Chemistry and Earth Sciences > Department of Biology > Former Professors > Chair Didactics of Biology - Univ.-Prof. Dr. Franz Xaver Bogner Faculties Faculties > Faculty of Biology, Chemistry and Earth Sciences Faculties > Faculty of Biology, Chemistry and Earth Sciences > Department of Biology Faculties > Faculty of Biology, Chemistry and Earth Sciences > Department of Biology > Former Professors |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 500 Science |
| Date Deposited: | 15 May 2015 14:47 |
| Last Modified: | 15 May 2015 14:47 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/13781 |