Value Co-creation in Sport Management

Titelangaben

Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
Value Co-creation in Sport Management.
London : Routledge , 2016
ISBN 978-1-138-91505-3

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Abstract

1. Value co-creation in sport management Herbert Woratschek, Chris Horbel and Bastian Popp
2. The sport value framework - a new fundamental logic for analyses in sport management Herbert Woratschek, Chris Horbel and Bastian Popp
3. Exploring customer-to-customer value co-creation platforms and practices in team sports Sebastian Uhrich
4. Creating value through membership and participation in sport fan consumption communities David P. Hedlund
5. Co-destruction of value by spectators: the case of silent protests Maximilian Stieler, Friederike Weismann and Claas Christian Germelmann
6. Considering coopetition strategies in sport tourism networks: a look at the nonprofit nautical sports clubs on the northern coast of France Nicolas Lorgnier and Che-Jen Su