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Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
The sport value framework : a new fundamental logic for analyses in sport management.
In:
Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian (Hrsg.): Value Co-creation in Sport Management. -
London
: Routledge
,
2015
. - S. 6-24
ISBN 978-1-138-91505-3
Abstract
Research question:
Sports economic theory and management models have frequently been criticized for not sufficiently explaining phenomena in sport management. This article addresses this gap by proposing a conceptual framework that can be used to understand sport management problems and derive appropriate strategies.
Research method:
The framework proposed in this conceptual article has been developed through a critical review of existing literature on sport management and theoretical considerations based on the service-dominant logic.
Results and findings:
The sport value framework provides ten foundational premises on value co-creation in sport management and suggests three levels for its analysis. The main contribution is a new and better theoretical basis for explaining phenomena in sport management compared with traditional sport economic thinking. Moreover, the sport value framework provides guidance in structuring research in sport management.
Practical implications:
The framework encourages researchers and practitioners to rethink their strategies by applying a different logic that captures the complexity of sport management.