at Google ScholarTitle data
Ströbel, Tim ; Woratschek, Herbert ; O'Reilly, Norm ; Durchholz, Christian:
Fan Identification and Fan Loyalty: The Role of Merchandising Consumption Behaviour – A Comparative Analysis of Basketball Fans in the United States of America and Germany.
2015
Event: 23rd European Association of Sport Management Conference
, 09.-12.09.2015
, Dublin, Ireland.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 17 Sep 2015 06:53 |
| Last Modified: | 17 Sep 2015 06:53 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/19442 |