at Google ScholarTitle data
Koban, Sylvia:
Grundlagen des selbstkonzeptorientierten Markenmanagements.
2013
. - 311, LXX p.
(
Doctoral thesis,
2013
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Markenpolitik; Selbstbild |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 21 Dec 2015 12:18 |
| Last Modified: | 21 Dec 2015 12:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/23578 |