at Google ScholarTitle data
Wangen-Goss, Margret:
Marketing für Universitäten: Möglichkeiten u. Grenzen d. Übertragbarkeit d. Marketing-Gedankens auf d. universitären Bereich.
Spardorf
:
Wilfer
,
1983
. - XI, 278 p.
ISBN 3-922919-25-1
(
Doctoral thesis,
1983
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Hochschule; Marketing; Universität |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 13 Jan 2016 08:25 |
| Last Modified: | 13 Jan 2016 08:25 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/26083 |