at Google ScholarTitle data
Poddig, Frank:
Die Enkodierung und Dekodierung piktorieller Werbebotschaften : Ein semiotisch-kognitiver Ansatz.
Wiesbaden
:
Deutscher Universitäts-Verlag
,
1995
. - XVI, 335 S.
- (DUV : Wirtschaftswissenschaft
)
ISBN 3-8244-0273-4
(
Doctoral thesis,
1995
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Bildkommunikation; Bildverstehen; Semiotik; Werbebotschaft; Werbung |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics 300 Social sciences > 380 Commerce, communications, transportation |
| Date Deposited: | 27 Jan 2016 09:12 |
| Last Modified: | 27 Jan 2016 09:12 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/26590 |