at Google ScholarTitle data
Mauritz, Hartmut:
Interkulturelle Geschäftsbeziehungen : Eine interkulturelle Perspektive für das Marketing.
Wiesbaden
:
Dt. Univ.-Verl.
,
1996
. - XVII, 310 p.
- (DUV : Wirtschaftswissenschaft
)
ISBN 3-8244-0317-X
(
Doctoral thesis,
1996
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Beziehungsmanagement; Interkulturelles Management; Internationales Marketing; Kulturkontakt |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Jan 2016 08:42 |
| Last Modified: | 27 Jan 2016 08:42 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/26769 |