at Google ScholarTitle data
Niederdrenk, Ralph:
Strategien für Zulieferunternehmen : Optionen für den Mittelstand.
Wiesbaden
:
Dt. Univ.-Verl.
,
2001
. - XVI, 229 p.
- (Schriftenreihe des Betriebswirtschaftlichen Forschungszentrums für Fragen der Mittelständischen Wirtschaft e.V. an der Universität Bayreuth
)
ISBN 3-8244-7380-1
(
Doctoral thesis,
2000
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Klein- und Mittelbetrieb; Marketingstrategie; Strategisches Management; Systemgeschäft; Zulieferindustrie |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Feb 2016 14:31 |
| Last Modified: | 19 Oct 2023 07:02 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/28284 |