at Google ScholarTitle data
Hannich, Frank M.:
Destinationsmarken im Special-Interest-Tourismus : Dargestellt am Beispiel des Klettertourismus.
Wiesbaden
:
Gabler
,
2008
.
- (Gabler Edition Wissenschaft : Marken- und Produktmanagement
)
ISBN 3-8350-0883-8
(
Doctoral thesis,
2007
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Fremdenverkehrsgebiet; Individualtourismus; Kundenbindung; Markenpolitik; Positionierung; Marketing; Variety seeking |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 19 Feb 2016 08:09 |
| Last Modified: | 19 Feb 2016 08:09 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/28908 |