Titelangaben
Kleinaltenkamp, Michael ; Brodie, Roderick J. ; Frow, Pennie ; Hughes, Tim ; Peters, Linda D. ; Woratschek, Herbert:
Resource Integration.
In: Marketing Theory.
Bd. 12
(2012)
Heft 2
.
- S. 201-205.
ISSN 1741-301X
DOI: https://doi.org/10.1177/1470593111429512