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Resource Integration

Title data

Kleinaltenkamp, Michael ; Brodie, Roderick J. ; Frow, Pennie ; Hughes, Tim ; Peters, Linda D. ; Woratschek, Herbert:
Resource Integration.
In: Marketing Theory. Vol. 12 (June 2012) Issue 2 . - pp. 201-205.
ISSN 1741-301X
DOI: https://doi.org/10.1177/1470593111429512

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 24 Sep 2014 09:41
Last Modified: 05 Feb 2015 13:35
URI: https://eref.uni-bayreuth.de/id/eprint/2974