ERef Bayreuth

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Conceptualizing the Dynamic and Iterative Nature of Customer Engagement

Title data

Fehrer, Julia ; Germelmann, Claas Christian ; Woratschek, Herbert:
Conceptualizing the Dynamic and Iterative Nature of Customer Engagement.
2014
Event: 43th European Marketing Academy Conference (EMAC) , 03.-06. June 2014 , Valencia.
(Conference item: Conference , Speech )

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Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Profile Fields > Emerging Fields > Food and Health Sciences Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	24 Sep 2014 14:10
Last Modified:	15 May 2017 11:53
URI:	https://eref.uni-bayreuth.de/id/eprint/2990