Arousal As a Driving Force for Decision-Making - Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale

Title data

Gröppel-Klein, Andrea ; Germelmann, Claas Christian ; Domke, Anja ; Woratschek, Herbert:
Arousal As a Driving Force for Decision-Making - Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale.
In: Advances in Consumer Research. Vol. 32 (2005) . - pp. 429-430.
ISSN 0098-9258

Official URL:

Abstract in another language

Presents the authors' discussion of the studies they conducted concerning arousal as a driving force for decision-making. Definition of tonic arousal; Differences between non-buying and routinized decision-making with regard to frequency; Examination of the value-for-money ratio of computer hardware offers.

Further data

Item Type:	Article in a journal
Refereed:	Yes
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	23 Oct 2014 14:16
Last Modified:	10 Aug 2022 07:32
URI:	https://eref.uni-bayreuth.de/id/eprint/3089