at Google ScholarTitle data
Sänn, Alexander ; Strese, Daniel:
In-game advertising : A study on the effectiveness of advertisements in video games using eye-tracking analysis.
2015
Event: French-Austrian-German Workshop on Consumer Behaviour
, 26.-27.11.2015
, Bayreuth.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Mar 2016 08:17 |
| Last Modified: | 29 Nov 2016 06:20 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/31675 |