Titelangaben
Bouncken, Ricarda B. ; Clauß, Thomas ; Fredrich, Viktor:
Product innovation through coopetition in alliances : Singular or plural governance?
In: Industrial Marketing Management.
Bd. 53
(2016)
.
- S. 77-90.
ISSN 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2015.11.011