ERef Bayreuth

Literature by the same author

at Google Scholar

Bibliografische Daten exportieren

Why boring brands profit from sport-induced excitation even before the actual event takes places

Title data

Neder, Pablo ; Stieler, Maximilian ; Germelmann, Claas Christian:
Why boring brands profit from sport-induced excitation even before the actual event takes places.
2015
Event: 23rd Conference of the European Association for Sport Management (EASM) , 09.-12.09.2015 , Dublin, Irland.
(Conference item: Conference , Speech )

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Additional notes:	Abstract
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	12 Apr 2016 11:29
Last Modified:	10 Nov 2016 06:36
URI:	https://eref.uni-bayreuth.de/id/eprint/32150