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Arousal As a Driving Force for Decision-Making : Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale

Title data

Gröppel-Klein, Andrea ; Germelmann, Claas Christian ; Domke, Anja ; Woratschek, Herbert:
Arousal As a Driving Force for Decision-Making : Empirical Results from Measuring Electrodermal Reactions at the Point-of-Sale.
2005
Event: ACR North American Conference , 29.09-2.10.2005 , San Antonio, TX.
(Conference item: Conference , Speech )

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Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Abstract (erschienen in Advances of Consumer Research, Band 32, S. 429-430)
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 May 2016 05:04
Last Modified: 10 Nov 2016 06:36
URI: https://eref.uni-bayreuth.de/id/eprint/32391