at Google ScholarTitle data
Kaiser, Matthias J. ; Jetter, Jérôme ; Storch, Felix:
Boosting the Dialogmarketing-Performance : Diskussion von State-of-the-Art-Forschungsansätzen zu Erfolgsbeitragsfaktoren im Dialogmarketing.
In:
Deutscher Dialogmarketing Verband e.V.
(ed.):
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. -
Wiesbaden
: Springer Gabler
,
2016
. - pp. 103-117
ISBN 9783658129231
DOI: https://doi.org/10.1007/978-3-658-12924-8_5
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 25 May 2016 08:09 |
| Last Modified: | 09 Aug 2023 06:50 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/32449 |