The double-edged sword of cultural distance in international alliances : How perceived cultural distance influences trust and task discourse to drive new product development performance

Titelangaben

Pesch, Robin ; Bouncken, Ricarda B.:
The double-edged sword of cultural distance in international alliances : How perceived cultural distance influences trust and task discourse to drive new product development performance.
In: Cross Cultural & Strategic Management. Bd. 24 (2017) Heft 1 . - S. 33-54.
ISSN 2059-5794
DOI: https://doi.org/10.1108/CCSM-03-2016-0065