Title data
Creating Marketing Magic and Innovative Future Marketing Trends.
ed.: Stieler, Maximilian
Cham
:
Springer
,
2017
ISBN 978-3-319-45595-2
DOI: https://doi.org/10.1007/978-3-319-45596-9
Further data
| Item Type: | Book / Monograph |
|---|---|
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields > Emerging Fields > Innovation and Consumer Protection Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 23 Feb 2017 07:02 |
| Last Modified: | 23 Jul 2018 06:43 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/36178 |