at Google ScholarTitle data
Nowlin, Edward L. ; Germelmann, Claas Christian:
Special Session : Unveiling the Magic of Storytelling in Marketing.
In: Stieler, Maximilian
(ed.):
Creating Marketing Magic and Innovative Future Marketing Trends. -
Cham
: Springer
,
2017
. - pp. 1003-1009
ISBN 978-3-319-45595-2
DOI: https://doi.org/10.1007/978-3-319-45596-9_187
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields > Emerging Fields > Innovation and Consumer Protection Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 24 Feb 2017 09:49 |
| Last Modified: | 24 Feb 2017 09:49 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/36183 |