at Google ScholarTitle data
Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Sportsponsoring und Co-Branding - innovative Markenstrategien zur Bildung von Allianzen.
In:
Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. -
Wiesbaden
: Springer Gabler
,
2014
. - pp. 107-123
ISBN 978-3-8349-2751-4
DOI: https://doi.org/10.1007/978-3-8349-3695-0_6
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Keywords: | Co-Branding; Markenstrategien; Sportsponsoring |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 14 May 2014 08:25 |
| Last Modified: | 04 Mar 2015 10:13 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/362 |