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Sportsponsoring und Co-Branding - innovative Markenstrategien zur Bildung von Allianzen

Title data

Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Sportsponsoring und Co-Branding - innovative Markenstrategien zur Bildung von Allianzen.
In: Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. - Wiesbaden : Springer Gabler , 2014 . - pp. 107-123
ISBN 978-3-8349-2751-4
DOI: https://doi.org/10.1007/978-3-8349-3695-0_6

Further data

Item Type: Article in a book
Refereed: No
Keywords: Co-Branding; Markenstrategien; Sportsponsoring
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 14 May 2014 08:25
Last Modified: 04 Mar 2015 10:13
URI: https://eref.uni-bayreuth.de/id/eprint/362