Literature by the same author
plus at Google Scholar

Bibliografische Daten exportieren
 

Eignung von Markenbewertungsansätzen im Sport

Title data

Woratschek, Herbert ; Ströbel, Tim:
Eignung von Markenbewertungsansätzen im Sport.
In: Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. - Wiesbaden : Springer Gabler , 2014 . - pp. 433-446
ISBN 978-3-8349-3695-0
DOI: https://doi.org/10.1007/978-3-8349-3695-0_21

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 15 May 2014 05:57
Last Modified: 04 Mar 2015 10:12
URI: https://eref.uni-bayreuth.de/id/eprint/363