at Google ScholarTitle data
Woratschek, Herbert ; Ströbel, Tim:
Eignung von Markenbewertungsansätzen im Sport.
In:
Preuß, Holger ; Huber, Frank ; Schunk, Holger ; Könecke, Thomas (Hrsg.): Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. -
Wiesbaden
: Springer Gabler
,
2014
. - pp. 433-446
ISBN 978-3-8349-3695-0
DOI: https://doi.org/10.1007/978-3-8349-3695-0_21
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 15 May 2014 05:57 |
| Last Modified: | 04 Mar 2015 10:12 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/363 |