at Google ScholarTitle data
Held, Johanna ; Stieler, Maximilian ; Germelmann, Claas Christian ; Ashworth, Laurence:
When Brand Representatives Act as Sales Associates : Mechanisms and Effects of Native Selling and its Disclosure.
In: Marketing : ZFP.
Vol. 39
(2017)
Issue 1
.
- pp. 44-62.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2017-1-44
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields > Emerging Fields > Innovation and Consumer Protection Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 29 Mar 2017 08:39 |
| Last Modified: | 13 Jan 2023 08:54 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/36698 |