at Google ScholarTitle data
Neder, Pablo:
Markennarrative in der Unternehmenskommunikation.
Wiesbaden
:
Springer Fachmedien
,
2017
ISBN 978-3-658-17727-0
(
Doctoral thesis,
2016
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät, Lehrstuhl Betriebswirtschaftslehre III)
DOI: https://doi.org/10.1007/978-3-658-17728-7
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields > Emerging Fields > Innovation and Consumer Protection Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 13 Apr 2017 06:51 |
| Last Modified: | 13 Apr 2017 06:51 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/36787 |