at Google ScholarTitle data
Pantano, Eleonora ; Rese, Alexandra ; Baier, Daniel:
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets.
In: Journal of Retailing and Consumer Services.
Vol. 38
(2017)
.
- pp. 81-95.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2017.05.011
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 09 Jun 2017 07:04 |
| Last Modified: | 09 Jun 2017 07:04 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/37476 |