at Google ScholarTitle data
Woratschek, Herbert ; Fehrer, Julia ; Brodie, Roderick J. ; Benson-Rea, Maureen ; Medlin, Christopher J.:
Vernetztes Branding : ein Konzept zur Markenpolitik aus der Perspektive der Service Dominant Logic.
In: Esch, Franz-Rudolf
(ed.):
Handbuch Markenführung. -
Wiesbaden
: Springer
,
2017
. - pp. 1-19
. - (Springer Reference Wirtschaft
)
ISBN 978-3-658-13361-0
Related URLs
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Jul 2017 07:39 |
| Last Modified: | 06 Jul 2017 07:39 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/38417 |