at Google ScholarTitle data
Germelmann, Claas Christian ; Neder, Pablo:
Die Kulturikone Richard Wagner als Testimonial der Marke Bayreuth : eine Marketingperspektive.
In: Mungen, Anno ; Vazsony, Nicholas ; Hubbert, Julie ; Rentsch, Ivana ; Stollberg, Arne
(ed.):
Music Theater as Global Culture : Wagner's Legacy Today. -
Würzburg
: Königshausen & Neumann
,
2017
. - pp. 119-128
. - (Thurnauer Schriften zum Musiktheater
; 25
)
ISBN 978-3-8260-5430-3
Related URLs
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Faculties |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 07 Aug 2017 08:23 |
| Last Modified: | 07 Aug 2017 08:23 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/39046 |