at Google ScholarTitle data
Stieler, Maximilian ; Germelmann, Claas Christian:
Bestimmungsfaktoren des Verbraucherleitbilds aus verhaltenswissenschaftlicher Sicht.
In: Schmidt-Kessel, Martin ; Germelmann, Claas Christian
(ed.):
Verbraucherleitbilder – Zwecke, Wirkweisen und Maßstäbe. -
Jena
: JWV
,
2016
. - pp. 181-206
. - (Schriften zu Verbraucherrecht und Verbraucherwissenschaften
; 8
)
ISBN 978-3-938057-41-4
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection Faculties |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 14 Sep 2017 09:41 |
| Last Modified: | 15 Dec 2023 08:54 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/39621 |