Are Recommendations of Venturers Valuable? A Study of Word-of-Mouth Communication Behavior of Variety-Seeking Tourists and Opinion Leaders

Titelangaben

Woratschek, Herbert ; Horbel, Chris:
Are Recommendations of Venturers Valuable? A Study of Word-of-Mouth Communication Behavior of Variety-Seeking Tourists and Opinion Leaders.
Bayreuth , 2006 . - (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät ; 02-06 )