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Are Recommendations of Venturers Valuable? A Study of Word-of-Mouth Communication Behavior of Variety-Seeking Tourists and Opinion Leaders

Title data

Woratschek, Herbert ; Horbel, Chris:
Are Recommendations of Venturers Valuable? A Study of Word-of-Mouth Communication Behavior of Variety-Seeking Tourists and Opinion Leaders.
Bayreuth : Lehrstuhl für Volkswirtschaftslehre III , 2006 . - (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät ; 02-06 )

Further data

Item Type: Working paper, discussion paper
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Nov 2014 14:47
Last Modified: 25 Oct 2022 12:59
URI: https://eref.uni-bayreuth.de/id/eprint/4122