at Google ScholarTitle data
Banz, Marion ; Grosswiele, Laura ; Huber, Johannes ; Probst, Florian:
More Fans at any Cost? : Analysing the Economic Effects of the Ratio of Fans to Non-Fans in a Customer Portfolio Considering Electronic Word-of-Mouth.
In: Journal of Decision Systems.
Vol. 25
(2016)
Issue 3
.
- pp. 193-213.
ISSN 1246-0125
DOI: https://doi.org/10.1080/12460125.2016.1187545
Official URL: 
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 12 Jan 2018 07:38 |
| Last Modified: | 09 Mar 2020 08:32 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/41637 |