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Social Media Analytics : Wie die Ausrichtung an den Unternehmenszielen gelingt

Title data

Kleindienst, Dominikus:
Social Media Analytics : Wie die Ausrichtung an den Unternehmenszielen gelingt.
In: HMD Praxis der Wirtschaftsinformatik. Vol. 53 (2016) Issue 5 . - pp. 736-747.
ISSN 2198-2775
DOI: https://doi.org/10.1365/s40702-016-0240-y

Official URL: Volltext

Project information

Project title:
Project's official title
Project's id
Projektgruppe WI Customer Relationship Management
No information

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 17 Jan 2018 15:26
Last Modified: 13 Jun 2022 07:59
URI: https://eref.uni-bayreuth.de/id/eprint/41768