at Google ScholarTitle data
Scholz, Michael ; Dorner, Verena ; Landherr, Andrea ; Probst, Florian:
Awareness, Interest, and Purchase : The Effects of User- and Marketer-Generated Content on Purchase Decision Processes.
In:
Reshaping society through information systems design : 34th International Conference on Information Systems, ICIS 2013 ; Milan, Italy, 15 - 18 December 2013. Volume 1. -
Red Hook, NY
: Curran
,
2014
. - pp. 557-573
ISBN 978-1-62993-426-6
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 18 Jan 2018 14:21 |
| Last Modified: | 11 Apr 2022 13:05 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/41880 |