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Bouncken, Ricarda B. ; Kraus, Sascha:
Patterns of knowledge conversion : effects on the degree of novelty in project-based alliances.
In: International Journal of Entrepreneurial Venturing.
Bd. 8
(2016)
Heft 2
.
- S. 119-142.
ISSN 1742-5379
DOI: https://doi.org/10.1504/IJEV.2016.077615
Abstract
Beneath other functions, alliances are understood to promote firms’ innovative capacity. Nevertheless, what remains as unexplored is how specific deep-level inter-firm patterns of collaboration influence the degree to which alliance partners’ products and services are novel. By drawing on the quality of the relationship and the degree of overlapping mental maps between the collaborating firms, the paper depicts a model of three major mechanisms that describe the form of learning in collaboration. By these distinct atterns: combination, diffusion, and genesis we also give insights in the tension between collaboration and competition in multi-partner product innovation alliances. The findings were derived from 25 case studies of project-based alliances between web-design agencies.