at Google ScholarTitle data
Germelmann, Claas Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu ; Darke, Peter ; Macht, Sebastian:
Congruence and Incongruence in Advertising-Medium Combinations : More Than Just Two Sides of the Same Coin.
In: Moreau, Page ; Puntoni, Stefano
,
Association for Consumer Research; University of Minnesota, Labovitz School of Business & Economics
(ed.):
ACR 2016 - Wanderlust : proceedings. -
Duluth, MN
,
2016
. - pp. 452-453
. - (Advances in Consumer Research
; 44
)
ISBN 9780915552245
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 08 Mar 2018 10:54 |
| Last Modified: | 15 Dec 2023 08:53 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/42517 |