at Google ScholarTitle data
Gröppel-Klein, Andrea ; Germelmann, Claas Christian:
The Impact of Terminal Values and Yellow Press on Consumer Behavior.
Frankfurt/Oder
,
2005
. - 33 S.
- (Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
; 224
)
Official URL: 
Further data
| Item Type: | Working paper, discussion paper |
|---|---|
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 20 Mar 2018 10:07 |
| Last Modified: | 04 Apr 2019 05:40 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/43049 |