at Google ScholarTitle data
Rese, Alexandra ; Baier, Daniel:
Body Positive Marketing’s Effects on Social Media Customer Engagement.
2018
Event: 25nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2018)
, 16.-19.07.2018
, Madeira, Portugal.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Apr 2018 09:50 |
| Last Modified: | 06 Apr 2018 09:50 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/43240 |